Today I’d like to talk to you about how our PRO members consistently get exponentially better results (i.e. clients using social media and email).
First, what do I mean by exponentially better? I’m talking about way above average. A statistic you may have seen thrown around is that the average internet lead conversion rate is between one and two percent.
Our members consistently get exponentially better than that, but what does it mean?
What it means is that…
Our Members Consistently Get a 5% to 10% “Conversion” of Internet Leads
Here’s how they do it:
1) Start with a Select Audience
It starts by being very clear on who your ideal real estate client is.
Who do you want to do business with?
Where do you want to list homes?
In what neighborhood? In what zip code? In what city?
This is something that trips a lot of people up.
Why? Because they want to go broad or brand.
But here’s the truth:
When you try to go broad or brand, you go broke.
If you go narrow or niche, the results are rich.
And I’m not just talking about the financial riches, either, although that will come too.
When you go narrow or niche down, you can actually make a bigger difference. You can provide better service.
It’s not just about being able to make more money (although that will happen), there are other important results you’ll get from going this route, and I’m going to be talking about those a bit later.
2) Choose the Offer for the Audience
We use a platform that we’ve created called “PipelinePagez” and we put offers in front of our audiences.
We put offers in front of them that would be of interest to that specific audience. Not the traditional stuff and certainly not old-school IDX from the late 90s and early 2000s.
These have to be offers that they will find interesting and valuable to them.
I was talking to a member who with just 20 leads, was already in conversation with 4 of them, had 2 face-to-face appointments, and 8 others were engaged in email conversation.
All that from just 20 leads!
That’s because it’s about identifying the offer, then putting it in front of the right audience.
That way we can build and connect with the audience that we chose. Which brings us to the next step…
3) Connect with the Audience
The next step is going to be connecting with that audience. The first way we do that is by email. Also, as part of PipelinePagez, we immediately take them to a survey or application.
What we’re finding is that when we use a survey or application, 25% to 40% of people are going to fill it out.
Now why is that important?
Well, these people are self-selected. They’re raising their hands and saying I’m more motivated, more ready, and more willing to do business right now.
Let’s face it. When someone starts the process of buying or selling, they’re generally about 3-9 months away from actually doing a transaction.
But there are those who are ready, willing and able to do business with you right now. We’re helping you find those people while also helping you secure future business.
This will help you get to those people who are ready to do business now, while also building a pipeline of future business. You’ll have a pipeline of business for the next month, and for three months from now, and for six months from now, and even a year from now!
The difference is that we are not only helping you find the ones ready, willing and able to do business now, we’re also creating a process so people can raise their hand and say they want to business with you.
That way we can get into a conversation with them and also build a pipeline for the future.
Now, you’ve got the audience. You’ve got the offer. You’re connecting with your audience. What’s next?
4) Conversation over Conversion
At Client Alchemist we use don’t like to use the word conversions. That’s like a four-letter word to us. When you focus on conversions, you’re focusing on selling. When you focus on selling, people feel like they’re being sold to.
Here’s the problem with that:
People don’t like to be sold to.
People want to be served.
So what you can do is you can get into conversation with them by using very specific types of email and text messages that focus on conversations, and not on conversions.
When you focus on conversations you’re focusing on having the opportunity to serve them. We do this through email and text message sequencing, and by focusing on serving and engaging in conversation.
When we do that we attract people to us.
We’ve got case study after case study showing that when people embrace this process, they attract people to them.
They don’t need to chase after clients and beg people to do business with them. They don’t need to buy leads from lead vendors. They don’t need to spend their mornings, afternoons, and evenings making cold calls. They don’t need door knocking, door hangers, or prospecting.
They don’t need to do any of that stuff because instead of doing that, they leverage social media, like Facebook, and utilize technology to create massive leverage. They create systems and pipelines to funnel business to them.
And not just any kind of business, either, this is business they are excited to do,with clients that they are happy to work with.
5) Treat your Leads like People, not like a Means to an End
This may seem like a simple thing but I promise you it is not.
This is the last major thing our successful members do differently. Every person that connects with them, they treat and view them as a real live person.
Why? Because they are!
Too often we look at leads as things which are shared and bought. We look at them like they are just another number.
When we talk to them we focus on how we can convert them. We view leads as simply a means to an end.
If you follow our process and you focus on connecting and conversing with people, that’s when business gets easy.
It’s when business gets fun! It’s when people will start emailing you, calling you, texting you, asking you how they can do business with YOU.
Now when you get those kinds of communications, those calls, those emails, those texts. Do you have to go and do a formal presentation?
They’re already sold on you!
They’re sold on you being the professional of choice because you have demonstrated that you are a servant, not a salesperson.
If this is making sense but you need help with the details, here is what I would recommend you do: take a free 14-day test drive…a free 14-day trial with Client Alchemist PRO.
Client Alchemist PRO will provide you with the knowledge, the tools, the support, and the community you need to get started.
Everything you need to get exponentially better results, like all of our PRO members are currently doing all throughout North America. You can try it absolutely free for 14 days.
We have no long-term commitments. No long-term contracts. You can cancel at any time.
And of course, you get access to PipelinePagez too ( :
See if it makes sense for you. It makes sense for hundreds of other folks doing it right now, and I think it will make sense for you.