Screw SEO…Why I’d Rather Yank My Teeth Out With Pliers

“SEO IS KING.”

This statement sends cold shudders down my spine, and invokes the same type of feelings I would experience if being mauled by a pack of rabid wolves or yanking my teeth out with pliers.

At least in the traditional sense of the word, which has been immensely overused and abused in every way imaginable.

For years, experts in every industry have been attempting to crack the “Google code,” (i.e. a moving target) in order to end up with first page rankings that would ideally pull in hordes of free traffic for years to come.

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3-5% Conversion Rates??? Well Isn’t That Cute ( :

8 seconds.

That’s all you’ve got to grab your prospect’s attention… (Source: Kissmetrics.com)

And just before you can even say, “Hey, my name is…” (queue Eminem), a majority of traffic is gone, unlikely to return.

Poof!

Now this is where it gets very tricky, because most real estate website “solutions” will tell you that it’s all about beautiful design, fancy IDX / property search functionality, plus more bells and whistles than you will ever know what to do with.

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