2017 is right around the corner.
And with it, the online real estate marketing landscape will be changing…again.
Every year we are privileged to work hands-on with 1,000’s of real estate agents all over the U.S. & Canada…
Which helps us to see exactly what is working, what is not, and how agents can better position themselves to get the MAXIMUM results possible with their lead generation strategies.
As more real estate agents throw their hats into the ring, competition becomes fiercer and even more savvy.
Ultimately, what this means for YOU is that you must continue to stay ahead of the curve and keep a good pulse on current marketing trends.
Those who do will be rewarded handsomely, while those who refuse to adapt and change will be left behind.
To get you started off right at the turn of the New Year, we’ve compiled a list of 4 of the BIGGEST changes we expect to see in 2017.
IMPORTANT: Although there is nothing fundamentally “NEW” with these strategies, the real impact will be marked in how agents choose to implement and execute the following.
4 Key Marketing Shifts ALL Real Estate Agents Will Witness in 2017
1. Facebook Will Become More Video Centric
This may not be music to your ears, but the truth is there’s a MASSIVE amount of untapped opportunity for real estate agents who choose to start recording videos regularly.
Do you feel you are unworthy of the camera?
Here’s our advice…start recording anyways.
PRACTICE really does make perfect. Even if you aren’t sharing the content you record, get into the habit of DOING it anyways!
Here’s why. We have seen clients get views for as low as $.005 up to $.02 on Facebook. Consider this to be like traditional billboard advertising but SOOO much cheaper.
PLUS, it can be leveraged for more than simply branding yourself or sharing testimonials (although this is a VERY powerful strategy alone).
When done correctly, you can use videos to sell your listings, generate more leads, attract new clients, and build authority/credibility in your local market better than you could with just the written word.
This also includes “Facebook LIVE,” which is catching fire and is something Facebook is currently rewarding users with cheap impressions and exposure.Want more engagement? Try using Facebook LIVE for your next live walkthrough or virtual open house. Click To Tweet
2. Custom Retargeting Lists Will Allow Agents to Scale Up Faster
Did you know that there are several ways that you can retarget current leads or website visitors with Facebook?
First, you have the option to upload lists of emails or phone numbers, so you can run ads to your custom audiences.
Additionally, as you continue to get more “likes” for your fan page, you can then leverage your fans by targeting them or even their friends with ads.
This will also typically cut back on your cost per conversion, because they are now considered warmer traffic.
Also, when you add the Facebook tracking pixel to your website (or PipelinePagez if you want us to do it for you), you can then track exactly what pages a visitor landed on, what actions they took, what interests they have, and even how long ago they viewed your content.
Finally, you can also retarget people who have viewed a certain percentage of your videos (see #1 above). For instance, you can run another video ad to those who only watched 50% or more of your video, or you can even direct those people to a special offer.
Using this strategy alone will allow you to cut your conversion costs down significantly, and will give you multiple opportunities to interact with the same people.
So even as ad costs continue to go up on Facebook and everywhere else, you will be building your own highly targeted list that other competitors simply will NOT be able to compete with.
3. Creative Financing Offers Are So Hot Right Now (Queue Zoolander Joke)
Outside of the foreclosure offer, creative financing is the absolute best way to get the most amount of highly qualified leads for the least amount of investment.
Many agents are having outstanding success with a $0 down offer (amongst various other options). However, this will require some extra work on your part to package these deals and find the right mortgage professional to partner with.
When you do this the right way, you will be able to generate endless leads and get a lot of people raising their hands to get pre-approved for a mortgage quickly.
4. Content Will Be KING
Let me be 100% clear.
I’m not suggesting for you to create so much content that you sacrifice quality for quantity.
Your target audience is being swallowed up by more information than they need on a daily basis. Instead, you need to position yourself so that you stand out above the crowd. Consider this…
What makes you unique?
What do you have to offer, and what expertise do you bring to the table than no one else can?
Then, learn how to get your unique message out to your audience regularly, because…In 2017, your success will be directly related to how often you promote new content via social media & email. Click To Tweet
Those who have the greatest success are masters at producing content on a daily basis (or at least 3 times a week), and directing people back to it.
By making this a consistent habit, you will always have new ways to connect with your target audience, build credibility/authority, grow your list, list more homes, and close more deals.
It’s stands to reason that he who invests and serves their audience the most, with content that people can enjoy and relate to, will be the agent who experiences the greatest growth in 2017.
So create a plan now for the next 90 days, invest in the right areas of your marketing, take massive action, and watch where 2017 takes you!