Hey, what’s up? It’s Josh Schoenly, co-founder of Client Alchemist and in this video I want to show you something that we’re calling Real Estate Postcard Retargeting or Remarketing and here’s what I mean.
With this service, Thanks.io, which by the way, when you go to clientalchemist.com/thanks you can get a free account with some bonus training. Now that is an affiliate link, but when you go to that link you can try it for free and get some bonus training specifically for real estate agents.
Anyway, with this service you can add a little code, to your webpage such that when anyone lands on that page, and they click a little button, Thanks.io is going to send them a postcard on your behalf. Now, let’s see this in action.
Actually, before we do, I actually added this to my website Thursday, so about a week ago, and the list of people, my retargeting list, so far is 78 people.
So 78 people who have hit my website in the last six day or so have clicked Allow and I’ve been able to send them a postcard using this service. Pretty cool stuff.
Now let’s see it in action. I’m going to go in reverse order. I’ll show you the postcard that I’m sending them and then I’ll show you how to do this in this service.
And let me also tell you that if you want to try this, and you need some help, the folks over at Thanks.io, they will help you with this whole process. They’ll help you with the whole thing.
So this is the front of the postcard that I’m sending. Let me see if I can get it to open here. This is the front of the postcard that I’m sending. Super, simple and straightforward. Okay?
Nothing fancy or tricky to that at all. Let’s get out of this.
And then on the backside, on the other side, there’s a simple message that says:
“Hey, it’s Josh Schoenly with eXp Realty, if you or someone you know is thinking about buying or selling real estate, call or text me at this number. Thanks!” And then Josh Schoenly eXp Realty and I do have to put my office number, it’s required by the State of Pennsylvania on that.
Really simple, straightforward, really powerful.
Here’s how you can build the list. Very easy. So you’re on the homepage here. I’m going to click Add List, I’m going to choose Create Retargeting List, you can name it Test For Video and save it.
And then you can actually tell it, the system, that if you only want to send these cards to people in certain states, so if you only want to send them to people in the states that you live in, you might want to do that.
Or if you’re in an area where you get a lot of traffic to your website outside the area, a lot of relocation activity, you might not want to choose any of that. It’s totally up to you. But you can select that or not.
In my case I did choose Pennsylvania and then all you have to do is copy this script and put it in the header of your website.
Again, if you’re not sure how to do that, Thanks.io can help you with that or if you have a webmaster they can help you with that.
And then let’s very quickly see what it looks like when somebody lands on the page. So I’ll bring up my webpage and so when someone lands here, they’ll get this little popup here.
Now they’ll only see this one time, okay? So it’s not like something that they’re going to be hounded with over and over and over and if they click Allow then Thanks.io will send them out a card and if they click Block, they won’t.
Is it perfect?
No, it’s not a 100% accurate or perfect. You might end up sending a postcard to the neighbor or something like that. Not really a huge deal understanding that people are going to move from time to time, but it’s also why I kept the message on the postcard sort of general or generic in nature. And this is such an incredible, powerful service that you can tap into.
So if you want to kick the tires, if you want to test it out, put it on your site, see it in action for yourself, just go to clientalchemist.com/thanks.
If you have any questions, let me know or let them know as well.
Great customer support over there.
Thanks for checking out this video.
Let me know, do you think this is something that you can see adding value to your business and to the activity, you know, your real estate marketing plan and approach?
I hope that it is and I think it’s one that you’ll get a lot of benefit from.
So thanks for checking this out and hopefully we’ll talk again real soon.