Real Estate Postcards – “New School” Ways To Generate Listings & Referrals With “Old School” Postcards

Video Transcription:

Josh Schoenly: Welcome, everybody. It’s Josh with a very special guest, a very long time friend. Many of you may know him from our previous venture, or you may know him from other things, as well, inside real estate conversion, et cetera. The special guest we have for you today is Ryan Hartman, and Ryan is going to walk through some new school ways that we can generate listings and referrals with old school real estate postcards. It’s a pretty, pretty cool, relatively new platform that is really powerful. It’s something that I’ve been using. We’ll get into how and maybe even some examples, and something that I would highly recommend you all consider checking out and play around with, kick the tires, if you will. We’ll show you how you can do that very easily and even try it out for free.

So without further ado, let’s get into some new school ways to generate real estate listings and referrals with old school postcards.

Ryan Hartman: All right. Thanks, Josh. Hey, everybody. You can see the screen, I assume, with the slides on it?

Josh: It looks like we’re good to go. 

Ryan Hartman: Good. Okay. So yeah, and it’s just transparency. Josh, thank you for allowing me to come on to, more or less, pitch my startup and to demo it, but I think there’s gonna be some really relevant content in these slides that you guys can use whether or not you decide to use the platform or not. I’m basically just gonna walk through quickly what it is. I might as well just do that, but I want to make sure, at the end, we’ll give you the link, but the platform’s called Sign up through the link we give you at the end because you’ll be able to get free cards for being a Client Alchemist subscriber, and things like that.

But, the first thing I want to show off is one of our newest features. Josh, I don’t know if you’ve had time to check this out yet?

Josh: I’ve seen it. I haven’t actually experienced it, but I am familiar with it.

Ryan Hartman: Yep. What I’m gonna do, is I’m gonna go my brother’s conversion site here. I had it kind of set up as a demo, and when I get here, it’s going to do this kind of pop-up, up at the top right, and I haven’t used Zoom’s annotation drawing thing in a while, but let me try to use it. Right up here, where it says allow or block, right there, and one of the cool things we just added to, which is a postcard service. We’ll get into more of the postcards in a second, but I want to show this off, ’cause if somebody lands on your website, you can now click allow. If the person clicks allow, and we’re seeing a high number of people do that, they just kind of like click it to get it out of the way, and they’re like, “Whatever,” and they click it. It’ll now shuttle your address into the ..

Ryan Hartman: Cool, yeah. So, here, I’m in the dashboard, and you’ll see where it has now shuttled in an address right here, and it’s done it here, on this demo. So basically, what it does, is it looks for a WiFi connection, and if it finds it, it pushes the address of the person visiting your site into your database, so very cool stuff. This is all done with a little piece of code right here that’s just injected on your site, and automatically, as these addresses are added, you can start to send postcard campaigns. You can either send one card, you can send multiple cards, and do some really cool stuff.

So, I’m gonna talk about the campaigns, themselves, in a few minutes, but just know that you could do that up on the screen here I have. It might be kind of small to see, but an example of a card you might send is, “Hi, thanks for visiting my site the other day. If you’d like a full detailed analysis of the value of,” and I have address in there, you can merge in address, “feel free to text or call, or if you’d like to hear about the best investment property opportunities I know about right now, I’d be happy to share details,” and then basically give your name, your signature in the card. One of the key defining features with, Josh, and I know you’ve been using this too, is this handwriting right here.

Josh: Yes. Yeah. 

Ryan Hartman: So this, I’ve gotten a bunch of these cards, myself, as we’ve tested and sent myself a bunch. It’s very hard for a user to tell, at first glance, even looking closely, that this is not actually handwritten by you. So, the whole point here, Josh, you’re hardcore direct response marketer, is to just get the open, so to speak, like the email open, and to get the lizard brain in somebody’s head to actually read the message you’re sending.

Josh: Yeah. 

Ryan Hartman: So, they pick up a real estate postcard and they-

Josh: It feels personalized, right?

Ryan Hartman: Yeah. 

Josh: Even if and when they realize it isn’t, it’s still cool. It’s still stands out.

Ryan Hartman: Yeah. You just want to get that darn thing read. So, whatever message you send, for 39 cents a card, in this example, it gets through. So, this is an example of a retargeting postcard, right? They were on your website, and just like you would show a Facebook ad, or Google ad, or a retargeting message, well, we’re now retargeting with a real estate postcard in the mail. So, Josh, I’ll let you riff maybe some other time. We could go all day on ways that you would get traffic to a page like this, but the possibilities are endless, and I’m sure you have training inside of client alchemist about that.

Josh: Absolutely. Yep, absolutely. 

Ryan Hartman: Another possible use with postcards, an old school kind of deal, would be automatic birthday, or one of my favorite ideas, closing anniversary cards. So, the example on screen here, it says, “Happy anniversary. Can you believe it’s been one year since you closed on your house at,” address. “Give me a ring if you’re ready to buy an investment property.” So again, it’s just a touch. I think in this case, a lot of people don’t remember, oh yeah, I did close a year ago. Right? What you can do with is actually upload mailing lists or manually add people as their home closes and set their closing date … I’m sorry, set their birthday as the closing date. So, let’s just see birthday demo. So, say you put all your closing dates in here, and we have this built in. 

You see, Josh, where it says DOB?

Josh: Mm-hmm (affirmative).

Ryan Hartman: This information, you could do for any date of the year, and then you can send a campaign based on this date. So, we figured when we built it, that birthdays would be the most common use, but for real estate, you can put the closing date in there, and then I can go into the campaigns and I can say that anybody who lands on my sort of closing date or birthday list, I want to send this image template and this message template, and my style is that I want it to go out on that birthday.

Is that a little abstract, Josh? But this kind of-

Josh: Well, no. So, Lisa is one of our members, and she’s actually been collecting birth dates from her database very strategically, so that would be a great way that you can leverage that information, Lisa. But, I think it’s a great idea that anniversary date kind of thing … Yeah, I think it’s fantastic and it’s one thing … So, though you may not know the client’s birthday, that would be harder to come by, you all can make note of the closing date, right? That’s information you all have ready access to.

Ryan Hartman: Yeah. You could go back in your past clients and do this, and I’m not really showing here, but all you really do is you build a message template and an image. So, you kind of make it one time, just like you would with a drip email. You make your template, and then it would go out on their birthday every year. You could come in here once a year and change the actual birthday card or let it run from year to year, and they probably won’t even remember the last year’s design, and you’ve got a really nice touch. 

Another thing you can do in the same campaign is send somebody something on Christmas, Easter. We have a bunch of holidays in here. Possibilities are endless. So, for past client sort of touches, we’ve got some automation there. Next thing I’ll show is manually adding expireds and FSBO’s. Josh, you and I met over something called Expiromatic. It must’ve been almost 10 years ago now where we were trying to do this, I think, in some version.

Ryan Hartman: I’m sorry. Your audio is not great. So ,I wasn’t sure if … Can everybody hear me still?

Josh: [inaudible 00:14:56].

Josh: Was that me? Is that better now?

Ryan Hartman: That is better now, thanks. 

Josh: Yeah, you’re fine. Everybody’s heard you fine the whole time. I think it was my microphone. 

Ryan Hartman: Okay, cool. So yeah, we met over this Expiromatic idea. We were trying to send expired cards. I think it worked pretty well. What you’re seeing on the screen here is sort of a riff on that where you would add an expired listing, and this would be a manual process if you’re using something like REDX or something and you want to make sure you get something out in the mail. You would manually add expireds to a multi-card campaign, and you’ll have to manually take them off. But if you work expireds and FSBO’s heavily, I know some of you guys might follow Mike Stott and what he does. You can basically get a card in the mail that says something like, I have this really ugly design, which I think worked best. It says, “Do you still want to sell with some clip art?”

It says, “I noticed you had address for sale, one [inaudible 00:15:56] for sale, and it went off the market?” Question mark. “Are you still thinking about selling? I might have a buyer.” Right? Which is true, you might. Then you have your name and cell number right there. So, again, very personal, looks like you whipped it out and wrote it up. So, you could do easily, just like I just showed you the multi-card campaign there. It would take you probably an hour to build three or four messages in our image and message templates. You can reuse the same image over and over again. I have some kind of examples here for demos I’ve done, and then just change the message if you want.

So, you can make one stock image that’s just kind of you with your logo and your company, and then just send a different message out in a campaign to different expireds and FSBO’s. Got it, Josh? Pretty straight-forward.

Josh: Yeah, no, it’s awesome. Now, I can’t remember. Do you have, in the slides here, more about the campaigns? And how that-

Ryan Hartman: Yeah. I think once we walked through the five main, the ideas, I’ll go in and build out a campaign.

Josh: Yeah, that would be awesome.

Ryan Hartman: Yeah, ’cause it’s really critical. The way it works is that any time somebody is added to a mailing list, and there’s so many different ways you can add to a mailing list, you can create a campaign. I think what we’ll do for the last 10 minutes, Josh, is I’ll just walk you through each page in the dashboard so everybody gets a real good idea.

Josh: Perfect. 

Ryan Hartman: So, manually add expireds and FSBO’s. Next one here is the age old, sending farming postcards to your target farm, and this is kind of old school farming here, but we’re putting a little twist on it in a couple of different ways. One way is that building a farming list is pretty easy. Josh, I think this is kind of how you’ve used the system, right?

Josh: Yes. Well, yes. Building a list, but not necessarily for farming, but sending, basically, just listed type of messaging.

Ryan Hartman: Okay, so just listed type. I can go to add a new list. I can go select from a map, and I can type pretty much any address in. This is kind of like it’s finding where I am right now. I can just say, hey, I want to do this neighborhood right here, draw a little square. That might not be the best example. This is a good one. Right away, it found 854 addresses, and I can go ahead and create a mailing list for those addresses, like so. I can either send cards that say, “Hey, do you want to sell?” I’m sorry. I thought I had an example on here. I must’ve missed it, but the typical message would be, “Hi, I have a …” There’s a couple ways you can go. “Hi, I have a number of buyers in the area. We’re frustrated. Are you thinking about selling your house?” You guys could come up with a couple of different angles like that, and just send a quick little farming postcard. One of the-

Josh: You could send our just sold offer, right? Here is what your neighbor’s home just sold for. Get a free weekly list of all the just sold homes in your neighborhood. Go to, and a link to the landing page. 

Ryan Hartman: Yeah, of course-

Josh: You could also populate with the address sniffer thing.

Ryan Hartman: Yeah, exactly. You get them both ways. Exactly. Use a vanity domain name, like or something like that. Redirect them over to whatever page you’re using.

Another use for this as you’re building cards, building mailing lists on the fly, would be to send the traditional kind of old school seasonal thing. This Justin, one of our co-founders, he kind of built up a whole year’s worth of cards on this landing page where there’s a Happy New Year. There’s stuff in February, March, all the way down the line. What you can do is build the list once, and build your farming, your templates one time for each month, and basically, anybody on that list, all the homeowners in your farm will just get one card a month for the year. The cards, Josh, are 39 cents each if you’re on our upgraded plan. So, 39 cents times 12 cards a month, you’re right around $4.68 or something like that to hit a homeowner 12 times for the year with-

Josh: Yeah. There are so many reasons why I love this platform. The affordability, like how cheap you can send these out, the functionality of being able … I’m sending, for land, parcels of land, I’m sending postcards, just listed postcards, to all the neighbors, and it literally takes me minutes. I upload a picture. I put a super simple message on the back, and bang, it goes. I’ve sold three parcels of land in the last three months from, I don’t know, less than a hundred dollars worth of postcards.

Ryan Hartman: Awesome. Yeah. We do have the card builder here. Josh, I imagine you might be going into this card builder and just uploading something.

Josh: Yep. I just upload, in my case, for a just listed, I’m uploading a picture of the parcel of land. If you’ve got a property, just put a picture of the front of the property or maybe the back if it’s got a stunning view or something like that, but I’m literally just … If people are curious, I’ll even log into my account and show how I’ve been using it when we get the Q&A, which by the way, if you have questions or thoughts or ideas, go ahead and share those in the comments or the Q&A box. If you’re watching here through Zoom, you can use the Q&A box, but if you’re watching in the group, go ahead and leave it in the comments.

Ryan Hartman: Cool, yeah. In the demo here, I just picked one of our templates. We do have a real estate section, but you would just pick the just listed property, upload it directly, go to the next step. It’ll just ask you to verify that you’re okay with the design. It takes a second to render sometimes. We’re on a webinar. Save and continue, and then here is where you start to type your message. This is an example of the one off just listed sending outside of a campaign move, Josh, right?

Josh: Right, yes, yep, yep. That’s all I was doing.

Ryan Hartman: Test, test. If you wanted to test this as a farming message, if you want to see, hey, if I send 100, if I send 300 cards, how many will respond to a, “Will you sell your house,” message, this is the way to go. If you just want fast results and you want to spend 10 minutes on it, you type your message here. You can select the handwriting style, by the way. You can set a default or just kind of change them on the fly, and then save and continue. Then it’ll actually automatically take you to this map right here, or you can go to an existing list that you’ve uploaded in the past. You just want to send something to your farm, but you already have a farming list in there, you can do that, as well. Again, it’s just a matter of drawing, finds the addresses.

Josh, I don’t know if you’ve ever seen this. I know you’re in a little bit of a rural area, so it can be hit or miss, but you do have the option to get some … You can actually buy a list-

Josh: I didn’t even know that. That’s pretty slick.

Ryan Hartman: Yeah, so you can buy a list from within the platform. There was some cool real estate stuff, I think like … See demography. See right here? We have homeowner. If somebody has been in their house, you hit the itch cycle, right? They’ve been in their house five to eight years.

Josh: Oh, look at that.

Ryan Hartman: Yep, and you can pick the zip code. We’ll do zip, 33711. That’s my zip code. At the residence five years. Preview list. This is actually a third party API we use, but it’ll pull in mailing lists for you, and you’ll see 50 addresses is $5. 

Josh: That’s awesome.

Ryan Hartman: Yeah.

Josh: I didn’t even know that.

Ryan Hartman: Yeah, and you can target businesses and things like that if you want to target, but I think businesses targeting those with investment properties offers could be a really good way to go, or you could just upload your CSD file, whatever, so we’ve got our 87 people, save and continue, and you just continue on. You can have a campaign out in just a few minutes.

Josh, I did mention a price, and I guess this will be a good spot ’cause people are gonna ask. You get a totally free account. It’ll be 99 cents a card. If you just want to do everything √† la carte, 99 cents, that includes postage. The only thing you won’t get with that is the address sniffer feature. I’ll be totally transparent. We are using that feature to get people to upgrade. You know the business, right, Josh?

Josh: Yeah, absolutely.

Ryan Hartman: That’s sort of an upgrade feature, but otherwise, you can use the platform, all the features for free, and send cards at 99 cents, or if you do a wholesale account at 99 a month. Then your cards are 39 cents a card. We basically make pretty much zero margin on that, includes the postage, and then you get the address sniffer feature, and this sort of works at about … I did the math. It’s like 161 cards a month. It breaks even. If you’re sending a couple hundred a month, it’s kind of a no-brainer on the pricing versus the 99 and does good as scale. 

So, that’s sort of the flow of building a card for … We’ll sneak in, Josh, you said before you didn’t do just listed or just sold, so we’ll say we just gave that demo there.

Josh: Yep.

Ryan Hartman: Then the final thing I’ll bring up, and this is the original intent of this product, when the idea was germinated and came out. It was to kind of be able to send a follow-up card to somebody who was an online lead. That term, cross-channel retargeting or cross-channel remarketing where they did something online, and then they get something physical in the mail. The way we were originally doing this, and you can still do it this way, was through Facebook lead ads, Josh, which I’m sure you kind of coach about.

Josh: Yes, that’s the primary method that we are using with our clients right now…

Ryan Hartman: Yep. The initial idea was, hey, if I generate a buyer lead or a seller lead and I use that Facebook lead form to collect some address info, by the way, you’ve probably seen this, too. For some reason, if you ask for 10 points of data in that form, the opt-in rates seem to be the same as asking for two. It doesn’t kill conversions much. You collect all the address info, and then what happens three days later, they get a card in the mail that’s thanking them for being on your website.

Josh: Yeah.

Ryan Hartman: In terms of a follow-up tactic, one of the biggest complaints with seller leads in the real estate space is, hey, these people opted-in on my site. I never hear from them. Something like this lets you build the relationship on our [inaudible 00:26:58]. You can send a card in three days and then use the campaigns to send it at 30 days, 90, and sort of build a farm through digital first so that you get the initial intent of the click, and then follow-up via direct mail here. The moral of that story is, you can tie in with through, which I’m sure if you’re teaching lead ads, a lot of your audience has heard about.

Josh: Yep, 100%.

Ryan Hartman: And/or some sophisticated CRMs. I’ll give conversion and kvCORE a plug here and say that we do have a Webhooks feature that will allow you to push your stellar leads out as part of campaigns, as well, that are more sophisticated. I don’t know. You do some stuff with Lion Desk, right?

Josh: Yes, mm-hmm (affirmative). 

Ryan Hartman: I don’t know if they have Webhooks yet, but you’ll probably find that a lot of CRMs have an API feature that will let you kind of push the data out in an interface with us and Zapier, or through the Webhook, directly.

Josh: Very cool.

Ryan Hartman: Yep. Were there any questions, Josh? I know I’ve been just talking here.

Josh: Well, Lisa said, “How would you differentiate between birthdays and closing anniversaries?” I think you would have to choose one or the other.

Ryan Hartman: Yeah. Yeah, I would build a campaign based on one or the other. Both are relevant here. If you do a birthday campaign, you might as well send year-round holiday cards, too, set up three or four of those, and that’s your touches for the years on your past clients.

Josh: Yeah, yeah. I think that was it.

Ryan Hartman: Cool. Let me just kind of give a demo of how the platform works. I think I gave the one off sending demo here with the send postcards the way you do it, Josh, for your lots, right?

Josh: Yep.

Ryan Hartman: So, we kind of got that down. Structurally, the way the system works is it all starts with mailing lists, which is why this is up at the first part. Again, you can create lists by uploading your existing CSV files. The CSV upload, by the way, we spent so much time on it. It’s just so smooth. I’m gonna brag on our developers. It really works well 99% of the time. You can just manually add addresses. You can select from the map, or he put this great retargeting list. That’s that address sniffer thing I showed you in the beginning where you get that sniff at a code, and you can add people that way. 

Then, what you’re gonna do is you’re gonna create message templates. You would go in and say, “Hey, I need to have a template for FSBO’s. Just curious if I bought you a buyer, would you be willing to pay me a commission?” I think that’s the style line, isn’t it, something like that?

Josh: Yeah, something like that, yep.

Ryan Hartman: Something like that. You would put, like, FSBO day one. That would be your FSBO day one. Ryan, company, save that. I would just do FSBO day two, and it actually leaves the last thing you wrote in there, which I find to be useful ’cause it’ll leave your signature and stuff. “Hi, still trying to sell on your own? Is that getting old yet?” Something like that. “Call me.” So, whatever you would do, but you can see quickly, you could build a quick little 2, 5, 10 card campaign just for FSBO’s or whatever you’re doing. Those will all be added to the library here. You can see them down at the bottom.

Then I would just do my image templates. Creating image templates, now you can create them through the postcard builder up at the top right, or you can just upload your own stuff. I’m gonna assume most of you guys know how to get an image and upload it. You would just pick. I’ll just pick this one. We’ll assume that I’ve uploaded this. Once this is here, it is here. The reason I’m clicking to look at it, I wanted to remember what I called it when I do the campaign demo, so I just wanted to remember that.

You can also send postcards by email, Josh.

Josh: Oh, yeah?

Ryan Hartman: Yeah. There’s documentation on it, but say you meet somebody out and about, and you just want to send them a quick email. You put their address in the subject line, and it’ll send a default card of yours. Just put that in the back of your head. There’s some applications where that might be useful. We have our image templates, our message templates built, and now we can construct those campaigns that I started to show you there in the beginning. I would do my FSBO list. I’ll just use a test list for that. My message template would be FSBO one. My image template would be … I’ll just use, “Do you still want to sell?” Then my sending style would be just like sending an email drip. In this case, I would do days after added, one day. If I want to send a card on day three to that same list, I pick it again. I pick another image, another message, days after added, bought. Straight-forward, right?

Josh: Yeah.

Ryan Hartman: The campaigns feature lets you do lots of powerful stuff. Remember, it’s all built on the mailing list, so I could also send a Merry Christmas card to everybody on that mailing list if I wanted, by just picking holiday, instead. So, lots of flexibility with the campaigns. We use it internally. People who sign up with Thanks, if you go to the site, and you click allow address and things like that, you’ll get a card, but like I said, I don’t want you to do that yet. I want you to use Josh’s link for a number of reasons. It’ll allow me to make sure that you get your 10 cards free. It’ll also let me know that you are in real estate and give some targeted tips and tricks just for you. Don’t rush. If you could use this link to sign up, and of course, Josh, this will just let me know how cool you are for letting me do this, and I can credit you for it.

Josh: Right on.

Ryan Hartman: We’ll be able to track.

Josh: Yep.

Ryan Hartman: Any other questions?

Josh: Lisa asked about … We’ll do some recon on this, but Lisa asked about Zapier versus Lion Desk because Lion Desk had, some time in the last year, created a direct integration with Facebook lead ads, and so a lot of our folks who were using Zapier aren’t anymore. So, we’ll check into that. We’ll do some recon on that. 

Ryan Hartman: I’m pretty sure you could shoot it straight from Lion Desk through Zapier, can’t you?

Josh: Well, yes. Zapier will definitely work. I think what she was asking is if we could get it to work without Zapier. In other words, just with Lion Desk and the Webhook concept.

Ryan Hartman: Yeah, do some recon. I’d be curious to know if they’re building Webhooks. My guess is, since conversion and kvCORE are at a gold standard, that they’ll copy us sooner or later. I’m giving a plug there, but yep.

Josh: Listen, nothing wrong with that. Let’s see here. Somebody asked if this was taped. Yep. Because we’re streaming it into the group, as soon as we’re done, it’ll be there on replay for everyone. For those that are just listening, you can get the 10 cards free at for

Just because I mentioned it, I’ll show my cards. I mean, super, super, super simple. Admittedly, I have not even scratched the surface of what I could be doing with the platform, but I plan on doing more of that. Order history, I think. Can I find it under order history?

Ryan Hartman: Yeah. Can I see your screen?

Josh: Oh, I don’t know. Can you? I hope. Oh. 

Ryan Hartman: If not, I’ll go into the group. That might be why.

Josh: No, I think now maybe?

Ryan Hartman: Yeah.

Josh: Blank screen? Okay. I mean, these are how simple mine are. It’s literally an image, a screen capture image of the property, and then can I see … Oh, would the details show the wording of it? Maybe not.

Ryan Hartman: It should. That one looked like … Remember, we had an issue, I remember with one of your orders at one point.

Josh: Yeah, let’s see here.

Ryan Hartman: Look at one that shipped.

Josh: If I click on it, is that-

Ryan Hartman: Maybe. I just haven’t done this in a while. It should be in there. It should also be in your templates. Sorry.

Josh: Yeah, no, that’s okay. Let’s-

Ryan Hartman: What you did just click was … There’s a little bit of any address you click in the system now will show you a reverse lookup.

Josh: This is funny. I haven’t saved any of them. Here’s the message that I put. It literally was like, “Just curious.” What did I say? “Just curious, do you know anybody that might be interested in this land parcel for sale? Call or text me at this number.” It was literally that.

Ryan Hartman: Josh, if you click on … Go back to where the order was, order history.

Josh: Yeah.

Ryan Hartman: This is so weird. Click on details. There we go. See where it says back image in the middle column?

Josh: Oh, yeah, okay, there we go.

Ryan Hartman: Yeah. Of course, it just did it [inaudible 00:36:57].

Josh: Well, hold on. Maybe it’s this particular order.

Ryan Hartman: No, it worked. I just did it on my screen.

Josh: Let’s grab this here. Come on. 

Ryan Hartman: Of course, live, yep.

Josh: It never fails, right?

Ryan Hartman: Yeah.

Josh: Regardless, I’ll find it for those of you who are curious, but my point is, it wasn’t anything even remotely difficult to model. It was literally, “Hey, just curious, do you know anybody who might be interested in this property? Call or text me at this number.” I’ve sold three parcels of land from those postcards in the last, like, three or four months, maybe four months.

Ryan Hartman: Yeah. You’re bringing up a really important point, and this is something we wrestle with in support with Thanks ’cause we get a lot of people who want to do a … They obsess and they spend a lot of time wanting to do a really high production value postcard for professionalism and branding. I think what you’re sending is just … It just feels like, hey, this is a legit guy just like me. It’s not a marketing message. It feels pure.

Josh: Yeah. Listen, if you want to put a nice fancy image on the front, that’s fine, and Ryan, I think there was a template in there of a fancy looking just listed front image, and that’s fine, but don’t let that stop you from taking action. Don’t let that slow you down from getting the word out ’cause simply getting the word out, sometimes, is all it takes. Just making people aware that this thing is for sale is all it takes sometimes. So, lots of great uses for this, extremely affordable, and extremely easy to use.

Ryan Hartman: On your postcards, were you telling them the price of a lot? I assume most …

Josh: No.

Ryan Hartman: People called you ’cause they were curious.

Josh: Yeah. No, I was not. I didn’t get slammed with calls, but I got buyers. The people that called or texted were interested. I’d be very curious … Obviously, just listed and just sold cards, I mean, that’s been around forever and ever. This makes it extremely easy to do that. I mean, literally, if you have a property that you just recently sold, you’d go in here and create a just sold campaign, send it out to a radius or you can draw whatever criteria you want around the address, and have that out in literally minutes, literally minutes. All it needs to be is a picture of the front of the house with a sold sign on the front, and on the back, “Hey, we just sold your neighbor’s property at X, Y, Z address. Who do you know that’s thinking about selling? Now is a great time. Call or text me at this number.”

Ryan Hartman: And the calls you’re gonna get is, “How much did you sell it for?”

Josh: Yep.

Ryan Hartman: “And can I get the same number?”

Josh: Yep, so lots of uses for this, both, sort of like the campaigns, I love, and then also the one off sort of marketing strategies that you can use with it, with just listed, just sold, and things of that nature. Check it out. Give it a try. Kick the tires. Go to I’m sure we’re gonna get most or more questions, and comments, and so forth. If something comes in that I can’t answer, I’ll get with Ryan, and we’ll get you an answer one way or another.

Ryan Hartman: Yeah, just tag me in your group. I think I’m in there, so I’ll-

Josh: Perfect, yes, absolutely, absolutely. Ryan, thank you so much for hopping on and for sharing this awesome platform that we can all use, and should all use and leverage, and maybe we’ll have you on again some time real soon.

Ryan Hartman: Great. Thanks a lot, Josh.

Josh: Thanks, guys. Thank you, Ryan. Take care.

Ryan Hartman: Bye.

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Real Estate Postcards – “New School” Ways To Generate Listings & Referrals With “Old School” Postcards